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ITV lifestyle show This Morning has launched a premium rate competition this week for viewers to win £25,000 as well as £300 for dinner and a movie for four people.

The competition was announced on Monday's show (February 15th) and will continue throughout the week to promote the new family adventure film Percy Jackson and the Lightning Thief.

Viewers can enter the prize draw each day until Friday, February 19th, after watching the show, which is the only place to reveal the question.

Calling the 09 premium phone number costs £1 from a BT landline and SMS entries cost £1 plus the standard text rate.

This Morning frequently offers viewers a weekly competition giving away large sums of money by requiring entrants to call a premium rate number. Last week the show offered £30,000 to one lucky winner.

Holly Willoughby and Philip Schofield present the show together as well as Sunday night's crowd-pleaser Dancing on Ice.

Free national newspaper the Metro launched a SMS competition today to win tickets to the apres-ski Snowbombing festival in Austria.

Entries require readers to text SNOW, the first name and postcode to the premium rate SMS line by February 23rd.

One winner will be given two tickets to "Europe's premiere winter festival" in the Austrian village of Mayrhofen from April 5th – 10th.

What is more, the winner will be driven in a Volvo C30, sponsors of the festival, to the destination, passing Frankfurt on the way to spend the night and party at the Cocoon Club, before continuing on to Mayrhofen for six nights where the Metro will host its own Street Party.

Already booked to play at the festival are FatBoy Slim, Friendly Fires, De La Soul, The Editors, Doves, The Enemy and 2 Many DJs.

The prize also includes full ski and board hire and lift passes to the ski resort where the festival will take place.

Orange has announced that it will expand its mobile advertising plans across Europe.

The mobile carrier had previously launched a pilot programme to deliver SMS mobile marketing based on user preference and yesterday (February 15th) it announced that it will roll out the service throughout Europe by the end of 2010.

Local advertising will be a major feature of the service, allowing companies to specifically target and engage customers with tailored content, be it competitions, free texts or reviews.

This month it will launch the service in Spain, called Mio, allowing customers to opt-in to the service to receive "relevant and location-based" adverts.

David Fieldhouse, head of Mobile Mediacom, said: "Innovative models like these that allow audience feedback, let campaign planners better understand how their campaigns resonate with consumers.

"Orange's ability to tightly segment audiences will also result in a better consumer experience and deeper engagement with an advertiser's message."

More mobile phone users find Google more useful as an internet provider than regular mobile carriers, according to research by Tellabs.

The survey found that over the next six months, users would find Google as the best internet service on their phones and as many as 63 per cent of users said they would like to see personalised mobile internet.

This would involve tailored profile settings, which could make mobile marketing more specific to the user.

Users responding to the survey still found mobile carriers useful for SMS services, therefore still being an up-to-date method of mobile marketing and premium rate SMS services.

US giant Google released its first mobile phone Nexus One in January 2009, using the operating system Android. It was launched to compete with other providers but according to data by mobile applications analytics company Flurry, the phone was outsold by the Apple iPhone 3GS by 80 times in its launch week.

Google was criticised last week by Mobile magazine for its focus on advertising over providing technologies and apps for Android users.

GMTV's resident GP Dr Hilary Jones was the sixth celebrity to leave Dancing on Ice last night (February 14th), after failing to get enough premium rate SMS and phone line votes.

Dr Hilary was left to perform the skate-off with actor Danny Young before the judges voted him off.

Previously, the doctor had been a favourite with the viewers, although the panel frequently gave him bad scores.

On the judge's decision, he said: "To be honest, I think my time has come this evening. The standard of the competition this year is so very, very high."

Judge Emma Bunton said: "I think you have done wonderful things. But I don't think the competition can really start while you are still here."

Eight skaters remain in the competition, including Boyzone bandmate Mikey Graham, actor Gary Lucy and actress Hayley Tamaddon, who last night won the judges' highest score of 26.

Two popstars were knocked out of the semi-final of Popstar to Operastar on Friday (February 12th) after a premium line phone vote, leaving just two in the final.

Kym Marsh, who was on of the five winners of UK televisions first-ever reality pop contest format, Popstars and now pursues an acting career in Coronation Street, left the show along with Marcella Detroit, one half of Shakespeare's Sister, most famous for number one hit Stay.

Remaining contestants are Darius Campbell, who also became famous from the Popstars show and Nolan sister, Bernie Nolan.

This was the first time in the competition in which contestants were voted off using just the premium rate line and not by the judges, which includes classical star Katherine Jenkins.

On losing out, Kym said: "It's been great fun and we've met some lovely people. Now I'm going to see my kids."

Proceeds from the 09-number gained throughout the series will go to the Nordoff Robbins Music Therapy.

Charlie Bruce won the title of Britain's best dancer at the So You Think You Can Dance (SYTYCD) final last Saturday (February 13th) after gaining the majority of calls in a premium rate phone vote.

The dancer was left hanging in the final with male break dancer Tommy Franzen after third finalist Lizzie Gough lost out having gained the least number of votes in the premium rate line.

Fourth finalist Robbie White was forced to pull out the day before the final show after dislocating his shoulder during rehearsals.

Previous contestants took his place to partner the other finalists.

Bruce's prize is £10,000 and the opportunity to dance at the US edition of the show in Hollywood later this year.

On hearing the news live on the show, Bruce said that she was "absolutely speechless".

Judges Nigel Lythgoe and Arlene Phillips did not hide that they wanted to see Charlie crowned the winner after the night's performance, which saw each dancer perform six different routines.

Georgia Graham has been crowed Babe of the Year at the MCN Motor Show after coming out top in an SMS vote.

The beauty from Paxton beat off five other competitors to win a promotions modelling contract with the CT Agency, the Berwickshire News reports.

She follows in the footsteps of Big Brother stars Chantelle Houghton and Sophie Reader who have both previously won the contest.

Ms Graham relied on SMS votes from the public to be able to take the title, with her mum and boyfriend making rallying calls on her Facebook page to encourage people to text their support.

"I'm so grateful to them for getting behind me and my mum is really, really chuffed," she told the newspaper.

Meanwhile, Humberside teenager Ellie Ward is hoping for similar success in the Teen Princess competition, the Goole Courier has reported.

She is in the February heats of the contest, with the finalists being decided through a premium rate phone vote.

A teenager from Goole is hoping to secure enough SMS votes to get through to the next round of a national beauty contest.

Ellie Ward, 13, who is a pupil at Howden Senior School, has made it to the February heats of the Teen Princess competition, the Goole Courier reports.

Each month, 100 girls are whittled down to just two and the public then send SMS votes for their favourites.

The two girls who gain the most support go through to the grand finale in London on August 10th, according to the newspaper.

"It would be great if she won and I am asking everyone to vote for her," Ellie's mum Nicola said.

People can vote by sending an SMS or calling an 090 number, with calls and texts costing 60p plus the standard network charge.

In related news, Georgia Graham was named Babe of the Year at the MCN Motor Show after coming out top in an SMS vote, the Berwickshire News has reported.

Five football fans could send England off to South Africa with their own team talk as part of an SMS competition being run by Carlsberg.

The England team sponsor is inviting fans to send in their team talk by SMS or MMS, or via the web at www.englandteamtalk.com.

Then it will choose the best entrants, who will be given the chance to meet some of the England players at Wembley Stadium, where they will get to offer their words of inspiration before the ream fly out to South Africa for the World Cup.

The five winners will be chosen by an independent panel of judges who are looking for passionate and emotional team talk.

Meanwhile, The Sun has launched a competition fronted by Ian Wright where readers can win World Cup tickets by sending an SMS message or email.

Entrants have to sign up to the website WrightysXI.com and will be emailed or texted a question every day for the next six weeks which they have to answer correctly to be in with a chance of winning.

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