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Boyzone singer Mikey Graham has left ITV's Dancing on Ice after failing to win enough premium line SMS votes.

The Key to Your Life singer was left in the bottom two and had to perform in the skate-off against Danniella Westbrook, who found herself in the bottom last week as well.

Graham performed his routine to fellow bandmate Ronan Keating's When You Say Nothing At All, but in the end the judges voted to keep Westbrook.

He had been given the lowest score by the judges, which includes Jason Gardiner, during the main show.

On leaving, he said: "There comes a time when it's time to leave. It's been the most amazing journey, such an adventure."

He will not be hanging up his skates, however, as he has agreed to perform on the Dancing on Ice UK tour.

Meanwhile, coming in with a top score was former Emmerdale actress Hayley Tamaddon, who scored a perfect score of 30 out of 30 for her performance.

EastEnders actress Cheryl Fergison won the most premium rate phone votes to make it to the final of Let's Dance for Sport Relief on Saturday night (March 6th).

Fergison, who plays Heather Trott in the BBC1 soap, performed a routine to Ice Ice Baby, dressed as Vanilla Ice and eating a plastic ice cream.

Coming in second and third place in the public vote were the Grumpy Old Women and footballers Peter Shilton and Jason Cundy.

The judging panel, which included Denise Van Outen and Jo Brand, voted to send the women through to the final.

Lesley Joseph, Susie Blake, Linda Robson and Jenny Eclair performed Lady Gaga's Poker Face, each dressed in a unique outfit in homage to the eccentric performer.

Both acts will join the other finalists, which include Rufus Hound and GMTV presenters Richard Arnold and Kate Garraway, in next week's show as the title of this year's Lets Dance winner will be awarded.

Proceeds from the premium phone and premium SMS lines are sent to the Sports Relief charity.

Dancing on Ice fans can recreate the show once it finishes by seeing it on tour where audiences can vote for their favourite performance through a premium rate SMS line.

The tour will begin in Sheffield on April 8th and will travel throughout the UK until May 9th.

Stars from the current series and past years are still signing up to the show, with Emily Atack confirming her appearance this week. Atack failed to win enough premium rate votes to stay in the competition on last Sunday's show.

Just like the TV series, audiences to the arena tour will have the chance to text their vote, revealing a different competition winner each night.

All proceeds from the votes go to charity. Last year the show raised £45,000.

Gaynor Faye, Chris Fountain, Mikey Graham and Ray Quinn will also be joining this year's contestants Gary Lucy and Hayley Tamaddon on the tour.

People with smartphones can now translate any page into their chosen language on Google Chrome, opening up mobile marketing to a worldwide audience.

The in-browser translation service allows users to instantly translate a website to their chosen language, offering the potential to open up areas of the internet that had previously been unavailable to users.

Tim Gibbon, co-founder and editor of the Social Media Portal, said that the tool makes the web a "closer environment".

"Users can source an international flavour and feedback for what is transpiring from bloggers, news outlets and other commentators; previously something that they couldn't [easily] do," he explained.

"Translations via a browser can now change this, and although it may not be perfect, it will be a vast improvement to what is currently available."

English is the dominant language spoken on the net, with 478 million users, but in at second is Chinese with 384 million users.

This week Facebook launched a new application allowing users to transfer money to other users, leading to possibilities for the website to have internet micropayment uses for businesses.

Buxter allows users to load their own 'e-wallet' and transfer money for free to other users. There is a cap of €50 (£45) for one account.

The application is designed to allow businesses to offer their services within the social media site and use Buxter as its financial portal.

This comes as last year flower shop 1-800-FLOWERS launched on the website allowing users to purchase items without navigating from the site.

Tim Gibbon, co-founder and editor of the Social Media Portal, said: "Facebook are making concerted efforts to enter the retail e-commerce space, and this may be another channel that may do it for the social utility."

Mr Gibbon predicted that if businesses caught onto the project, Facebook could become a massive online shopping site.

"Facebook certainly have the audience in terms of numbers and appeal for brands that are trying to find additional pathways to reach their consumers," he added.

The British public can have their say on who is the best model at the 2010 Grand Final of Top Model UK by texting a premium rate SMS number.

While the final award will go to a model chosen by the panel of professional judges, audiences can still have their say with the Public Text Vote Award.

All profits from the £1 SMS will go towards the Top Model UK 2010 Children with Leukaemia fund.

Three winners from the three categories will get the prize.

The Top Model UK winner will have the chance to be signed to a professional agency and all recent winners have gone on to walk at London Fashion Week.

Finalists will also have the chance to get exposure from industry professionals attending the event, which could springboard their career.

Voting will end on the date of the Grand Final, March 13th. The event will last two days and be held at the Hilton Metropole in London.

A Digital Economy Bill could lead to fewer businesses installing wireless hotspots, fear industry experts.

This could affect businesses that use mobile marketing tools as fewer people may use their phone to access the internet if it is not free.

The bill will make providers of Wi-Fi networks legally responsible for any activity performed on their network by users, even if they do not commit any kind of illegal act.

Fears have arisen by the industry that small businesses in particular, as well as universities and libraries, who are increasingly offering free Wi-Fi as an incentive for customer trade, will no longer want to risk providing the service in case they are fined.

Mark Jackson, editor-in-chief of ISPreview.co.uk, said: "It effectively makes the owner of a free or public wireless network culpable for the crimes of its users and thus the creation of such services could easily be seen as more of a risk than a benefit, which is likely to hamper the spread of internet access."

Teenagers are being taught in schools to know the facts about premium rate phone lines.

The Department for Children, Schools and Families has backed the new scheme, called PhoneBrain, set up by industry regulator PhonepayPlus.

This comes as research from the regulator showed that 37 per cent of 11-17-year-olds use their phone to download music and video.

The scheme will teach children where to discover how much a premium line call will cost when they vote for their favourite talent show or enter a competition.

Music producer Fugative has joined the scheme to get kids to create their own mobile ringtone and create a phone-paid service business plan.

Paul Whiteing, chief executive of PhonepayPlus, said: "Young people enjoy buying the latest content for their mobile, but a small minority are still falling foul of confusing pricing or unclear subscription charges and could lose their credit or rack up large bills.

"PhoneBrain aims to give students the confidence to enjoy these services, knowing they'll get what they wanted at the price they expected to pay."

STV, the Scottish franchisee of ITV, is offering viewers the chance to win £500 in a premium rate SMS competition.

The competition is run in association with new show Underbelly, a fact-based drama focusing on a series of the gangland war; know as the gangland killings that took place in Melbourne, Australia, among factions of the city's criminal underworld.

Entrants to the competition must answer the question that follows the end of last Monday's (March 1st) episode or catch up with STV player and find the question online.

They then need to text the answer to the premium line SMS number or the 09 telephone number before the end of the week.

First shown in Australia in 2008, the show features a host of the country's acting talent and can now be seen on Monday nights at 21:00 on STV.

Many ITV shows are broadcast on STV, including GMTV, which is known for offering large sums of money in premium rate competitions.

Companies who use social media networks such as Twitter for their main mobile marketing strategy have been advised to combine it with other forms of marketing.

A study by the Society for New Communications Research found that 35 per cent of the UK's top performing companies, the Fortune 500, have active Twitter accounts, while others have blogs and use other social media websites.

However, Nathan McDonald, managing partner at we are social, a digital conversation agency, said: "It's very important to align your social media activity with the rest of your marketing activity and not just Twitter, because it is just one part of a wider social media marketing strategy."

He recommended that businesses use the same tone of voice and communication that they do in other forms of marketing such as direct SMS marketing and Facebook.

While using social media, Mr McDonald also advised businesses to respond to comments and enter into conversation with users.

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